Panache Apple Featured in Star Tribune Business Section 5/13/22
Ameeta Jaiswal-Dale is CEO and Co-Founder of Panache. She believes having functional ingredients in beverages is a key trend for consumers looking for health and wellness in everyday food and drinks.
Panache infuses apple juice with ingredients like ginger and turmeric for anti-inflammation purposes. The category of functional beverages is dominated by energy drinks and sports drinks, but Ameeta’s apple-juice based product avoids using caffeine and keeps the sugar count low. She believes that, “Every food group has a function. Food is something that has to be suitable for your body, so we have to customize our intake.”
For more insights on the functional beverage category, check out the article inside the Star Tribune: